West African Art

African art, crafts, and clothing are more popular than ever in North America and Europe. People love the way genuine African items let them connect with a peaceful, thoughtful world view that is the hallmark of many African cultures.

These days headlines in the West frequently report on Africa. Millions of tourists fly, ride, and even walk all over Africa every year. Because African art is so impressive and so uplifting -- while being quite affordable -- visitors and tourists almost always bring art, clothing, and crafts back home with them.

Why all the interest in Africa? Africa is different. Go to just about any large African city and you'll see what I mean. The downtown area may be populated with high rise buildings and people wearing business suits. It may not look all that different from the business districts of Chicago or Paris.

But then take a look at how people are getting to and from work. Most don't drive, they walk, often for miles. Huge freeway-sized paths filled with thousands of people walking flow in and out of the city.

That's often a Western visitors first clue that being born and raised in Africa helps you see the world in a dramatically different way. The more time you spend in Africa, the more you begin to appreciate the open, relaxed, thoughtful, and inspired view that permeates society. It can be a big breath of fresh air for anyone who normally lives in the hustle and bustle of LA, London, or even Albuquerque.

African art items deeply capture important aspects of the cultures in which they are created. A very skilled artisan can create an African mask, sculpture, or piece of jewelry that gives you a profound spiritual boost every time you see it.

Today you no longer have to spend tens of thousands of dollars to travel to Africa in order to get truly top quality art. Art experts living in Africa are working with Western business to establish ways to efficiently export quality art to consumers in the West.

Many of these changes happened when my long-time friend Joseph Bilson, who is an art expert in Ghana, West Africa, joined with me to figure out a way to make all the great art he was seeing in Africa available to people in the West. We soon realized we could create a web site, put high quality photos of our art items on it, and let people purchase the art with credit cards through an e-commerce system.

Rather than convince the likes of Wal-Mart or Bloomingdales to carry the art, no doubt with a huge markup, we are able to bring Africa's best art directly to the consumer at a dramatically lower price.

More so now than ever in history, the connective power of the Internet is making even the best art in Africa readily available to interested people all over the world.